Startup Psychologist, speaker, and professor.
The moments that define a company — fundraising, scaling, hiring, navigating uncertainty — aren't won by strategy alone. They're won by founders who think clearly and hold together when it counts. I help you become one of them.
"If Noa wasn't around, things wouldn't have been as successful for the company."
— CEO"Noa is business-focused. She uses her understanding of people and dynamics to drive real results."
— CEO"She helps you see reality more clearly — and understand how you're perceived by everyone who matters."
— CEO
Real agreement — not surface consensus — is what turns strategy into execution. I help leadership teams get there and stay there.
Stress reveals and amplifies existing traits. I help founders understand how they operate at their best — and how to stay there when the stakes are highest.
Fast execution is only valuable when it's pointed at the right things. I help teams think clearly before they move fast — so speed becomes an asset, not a liability.
The most important decisions often live in the conversations that haven't happened yet. I help make them possible — with honesty, clarity, and the trust to act on what's said.
I bring a combination that's rare in this space: a background as Partner at a deep-tech early stage VC, and a psychology specialisation in startups and high-performance environments.
I understand both how companies are evaluated from the outside, and what actually happens inside the room when decisions are made. That combination lets me identify what others miss — and translate it into better decisions, faster alignment, and stronger execution.
Author of The Psychological Playbook for VCs and Startups. University professor. Working with founders at every stage of the journey.
Work with meTalks, interviews, and podcast episodes on startup psychology, founder mental health, and building high-performance teams.
I am committed to the highest standards of ethics, confidentiality, and professionalism. I understand the sensitivity of the information at hand and treat it with the utmost care and discretion.